INTRO TO THE MODULE
Northern Soul.
This module 'Fashion Communication' has a clear focus on 'Northern Soul' and what this term means to each student as an individual. The module involves exploring graphic design, moving image and creative strategies, to communicate this particular fashion concept. The module's submission items include; 7 moodboards, a research file (this blog), a short film (60 seconds), a styled photograph (printed in A3), creative strategy (a zine which is 20 pages - minimum), and two presentations throughout the entire module. The module involves working in a group of 2 or 3 to produce the film, styled photograph and other promotional materials.In terms of moodboards, my ideas are as followed; - Make up and Hair- Clothing Style- Props- Location- Poses- Lighting- Models- MusicInitial ideas for the short film;- Grainy aesthetics- 'Keep the Faith' motto and logo reinforced- Range of models/cast and people from different backgrounds and races; to reinforce the coming together of different communities- Show the cast putting the negativity in the world behind them through the freedom of dance and northern soul music- Diegetic sound of Northern Soul track (haven't decided as of yet)- Establishing shots of Sheffield, and well known monuments- Shots of cast in derelict areas to emphasise the background of working class people, to show that with northern soul music, you can feel good wherever you are, no matter where you come from- Shots of protagonist walking through town centre - no music, perhaps a voice over- Shots of whole cast dancing in derelict area, with a clear focus on the central protagonist- No eye contact from central protagonist until the music kicks in, to show how the music can connect individualsStyled photograph ideas;- Sheffield Street Style; maybe some mod scene clothing (baggy culottes, fred perry clothing, polo shirts)- Minimal make up; more interested in the freedom the music brings to their culture- Experiment with lighting; quite low, possible neon lights, strobe- Experiment with shots; Close ups and Long shots
This module 'Fashion Communication' has a clear focus on 'Northern Soul' and what this term means to each student as an individual. The module involves exploring graphic design, moving image and creative strategies, to communicate this particular fashion concept. The module's submission items include; 7 moodboards, a research file (this blog), a short film (60 seconds), a styled photograph (printed in A3), creative strategy (a zine which is 20 pages - minimum), and two presentations throughout the entire module. The module involves working in a group of 2 or 3 to produce the film, styled photograph and other promotional materials.In terms of moodboards, my ideas are as followed; - Make up and Hair- Clothing Style- Props- Location- Poses- Lighting- Models- MusicInitial ideas for the short film;- Grainy aesthetics- 'Keep the Faith' motto and logo reinforced- Range of models/cast and people from different backgrounds and races; to reinforce the coming together of different communities- Show the cast putting the negativity in the world behind them through the freedom of dance and northern soul music- Diegetic sound of Northern Soul track (haven't decided as of yet)- Establishing shots of Sheffield, and well known monuments- Shots of cast in derelict areas to emphasise the background of working class people, to show that with northern soul music, you can feel good wherever you are, no matter where you come from- Shots of protagonist walking through town centre - no music, perhaps a voice over- Shots of whole cast dancing in derelict area, with a clear focus on the central protagonist- No eye contact from central protagonist until the music kicks in, to show how the music can connect individualsStyled photograph ideas;- Sheffield Street Style; maybe some mod scene clothing (baggy culottes, fred perry clothing, polo shirts)- Minimal make up; more interested in the freedom the music brings to their culture- Experiment with lighting; quite low, possible neon lights, strobe- Experiment with shots; Close ups and Long shots
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